Guessing most of us haven’t quite heard the buzz surrounding Honest Beautys next big move. Reason I say this is because surprisingly not much has been written nor mentioned. At least thats what GOOGLE says. This called for Cute Tomboy to furthermore, give you the 411.

Who’s with me in agreement that Target has in the last couple of years been listening to its consumer in the beauty isles? Think about your last few experiences. Have you seen what’s new? Have you noticed the switcheroos with which product is located making your shopping experience more desirable? What about the Beauty Concierge you can now find where a question can be answered by a “real life” professional. You may also notice that Target now has us covered with Korean skincare must-haves, organic goodness and natural options in both skincare and cosmetics.

At a pace like this, it’s of no surprise that this Spring you will now see the face of “natural beauty” Jessica Alba in beauty isles. Well, not her actual face 😀 but on the marketing piece for the brands pillar products.

Whether crunched for time or have time to linger, the retail giant has got our needs “on lock” with Honest Beauty cosmetics and skincare available on shelves beginning March 26, 2017.

Here’s a LOOK at some of the brands pillar products you will find


Refreshingly Clean Makeup Remover Wipes



      Refreshingly Clean Gel Cleasner



       Refreshingly Clean Konjac Sponge



Younger Face Deep Hydration Cream



Even Brighter Everyday Moisturizer


Magic Balm


The Younger Eye


Everything Cream Foundation

6 shades available


Everything Primer


Invisible Blurring Powder


Truly Lush Mascara + Lash Primer


Creme Blush

3 shades available


    Here is a during/after application – Just gorge!

Contour – Highlight Kit


Luminizing Powder

2 shades available


Truly Kissable Lip Crayon

4 sheer and 2 demi-matte shades available




Looks like we will be back for more than just toilet paper, battery refills and laundry detergent. #LetsBeHonest

All words and creative direction my own.